• We propose to put into place an efficient organization with easy flowing methods of functioning, thereby maximizing your profitability and customer satisfaction and to ensure the coherence in the over-all development of your project
• To help you make this happen we begin by assessing the way your bar works and confidentially evaluate your staff
• Once this diagnosis has been effected we propose a reorganization project:
– Outfitting of bar and room space
Functionality and attractiveness
* Choice of material suppliers for working space and small equipment * Reorganize work space to increase volume, profitability and customer loyalty * Uniformly define work spaces, display and speed rails * Give your barmen an outstanding workspace that is also attractive for your customers * Set out the room in a logical fashion depending on the activity
– Business Proposal
Product set-up
• Choice of wine and spirit suppliers • Optimize dealings • Installation of drinks and product information • Pricing Policy • Install promotional offers (happy hour, Anti-pastis, tapas, grignotage, nibbles,…)
– Communication and advertising
Promotion and development of products proposed
• Visual positioning (logo, business cards, bar menu, show window, themed evenings, flyers, coordinated promotion with other establishments, derivative products, planning and financing of events…..) • Set your own style
We will be available to help as your project takes shape
Once everything is set up we will track all aspects of your bar and monitor customer satisfaction with your project. If necessary we can adapt elements of items of your organization if we jointly agree on improvements to be made
– Through better product positioning.
– By “staging” the moment of consumption.
– By making bartenders more professional.
– By optimising the service organisation.
– We are experts in all the different facets of your success, having between us held jobs in all the main functions related to this market: barmtender, head bartender, manager, flair and mixology instructor, wine and spirits supplier, restaurant consultant, creator of a bar magazine, brand ambassador, product supervisor and market director.
– We keep a careful watch over consumption trends and are in contact with the world’s best bartenders.
– We tailor our assistance to your needs and can help you by covering all your requirements.
– Diagnosis
• For existing products, current positioning strategy, target customers, distribution policy, consumption patterns • For new products, opportunity assessment, competitive analysis, identification of outlets
– Repositioning recommendations
• Target market – Consumers – Retail sale – On-trade outlets
• Proposal for new consumption patterns
– Creation of cocktails – Reinventing consumption patterns – Product discourse creation
– Marketing plan
• Launch plan • Advertising and promotion plan • Assistance in the creation of point of sale material to increase on-premise visibility • Research and identification of suppliers – Business plan
• Targeting of on-trade TOP LIST outlets • Support plan for sales force and retail outlets
– Support for stocking in on-trade TOP LIST outlets
– Our services entail the promotion of premium wines and spirits with new methods. We can revamp bar areas so that they become identifiable with the best in the world
–The success of a service bar during an evening event depends on the combination of four fundamental axes which must be determined in advance of each event:
All our bartenders regularly participate in the world championships of Flair and/or Mixology. All have sponsorship contracts with the leading brands of spirits
To make a good cocktail you require good products
We have all the best supplier contacts for wines, spirits, syrups, fruit juices and liqueurs that are required for the prestigious Bar Culture to help you make your choice.
satisfy a customer, first surprise him. Then go ahead and take a quick evening’s trip to London, New York or the Copacabana…….
–Searching out the best profiles for your establishment or your event –Evaluation / points to be improved –Organization of training
– Wine and spirits module
• Product knowledge
– Mixology module
• Making cocktails • Using equipment
– Flair module
• Working flair • Free style
– Selling techniques module
• Up-selling
– Installation of work procedure – Dry runs in work situation
