The added value of JohannBouard.com

Consumers who drink less in volume but who want to drink better products, advertising and promotion made more difficult by legal restraints on certain markets, a multiplicity and an instability of product proposals in the on-trade market which make customers more volatile; these are some of the things that make the wine and spirit market so complex.

To find a successful way to develop this constrained market it appears crucial to privilege the moment of consumption and to make it an event to claim customer loyalty:

– Through better product positioning.

– By “staging” the moment of consumption.

– By making bartenders more professional.

– By optimising the service organisation.

Our knowledge of all the participants in this market, our vision of the market’s development and our independence guarantee you well-planned services that generate real results.

– We are experts in all the different facets of your success, having between us held jobs in all the main functions related to this market: barmtender, head bartender, manager, flair and mixology instructor, wine and spirits supplier, restaurant consultant, creator of a bar magazine, brand ambassador, product supervisor and market director.

– We keep a careful watch over consumption trends and are in contact with the world’s best bartenders.

– We tailor our assistance to your needs and can help you by covering all your requirements.

Improve Product Development

We offer our know-how of the on-trade market for new product launches or the development of existing products

• Frame strategy

– Diagnosis

• For existing products, current positioning strategy, target customers, distribution policy, consumption patterns
• For new products, opportunity assessment, competitive analysis, identification of outlets

– Repositioning recommendations

• Target market
– Consumers
– Retail sale – On-trade outlets

• Proposal for new consumption patterns

– Creation of cocktails
– Reinventing consumption patterns
– Product discourse creation

• Prepare launches

– Marketing plan

• Launch plan
• Advertising and promotion plan
• Assistance in the creation of point of sale material to increase on-premise visibility
• Research and identification of suppliers
– Business plan

• Targeting of  on-trade TOP LIST outlets
• Support plan for sales force and retail outlets

• Accompany launching

– Support for stocking in on-trade TOP LIST outlets

• Support for sales force and stockist training
• Preparation and realization of launch évents
• On going follow up

Events : Creating Bars

Depending on your needs we will tailor-made high quality events allowing you to surprise, convince and make your customers loyal

– Our services entail the promotion of premium wines and spirits with new methods. We can revamp bar areas so that they become identifiable with the best in the world

–The success of a service bar during an evening event depends on the combination of four fundamental axes which must be determined in advance of each event:

• Bartenders
• Material
• Service
• Wines & Spirits

We are in touch with the world’s best bartenders

All our bartenders regularly participate in the world championships of Flair and/or Mixology. All have sponsorship contracts with the leading brands of spirits

To make a good cocktail you require good products

We have all the best supplier contacts for wines, spirits, syrups, fruit juices and liqueurs that are required for the prestigious Bar Culture to help you make your choice.

satisfy a customer, first surprise him. Then go ahead and take a quick evening’s trip to London, New York or the Copacabana…….

Empower the Human Factor

• We suggest working with your employees to durably increase the company’s performance.

• Choose or evaluate your staff: Recruitment (human resources)

–Searching out the best profiles for your establishment or your event
–Evaluation / points to be improved
–Organization of training

• Make your barmen bartenders  : Improvement of your team’s knowledge:

– Wine and spirits module

• Product knowledge

– Mixology module

• Making cocktails
• Using equipment

– Flair module

• Working flair
• Free style

– Selling techniques module

• Up-selling

• improve working procedures: Bar Service module

– Installation of work procedure
– Dry runs in work situation